Shop by Category

Natural Skincare

Natural Skincare

Nourish your skin with clean, plant-based skincare made from gentle botanicals and...

Natural Skincare

Wellness Accessories

Wellness Accessories

Explore wellness tools that support balance and mindfulness—mala beads, sage, journals, and...

Wellness Accessories

Gift Sets

Gift Sets

Discover curated eco-friendly gift sets filled with wellness-inspired essentials. Perfect for self-care,...

Gift Sets

Best Sellers

Our customer favorites—best-selling wellness and lifestyle goods curated for everyday moments. Thoughtful, natural, and beautifully packaged for modern living.

View all

The Primrose & Elm Promise

  • Ready-to-Gift Bundles

    From birthdays to self-care days, our bundles make gifting easy + meaningful.

  • Curated Wellness Goods

    We handpick every item for quality, sustainability, and soul-soothing vibes.

  • Eco-Friendly Packaging

    Your order is thoughtfully packed using recyclable & compostable materials.
Shop All

What Our Customers Love

  • Amanda L.

    “Beautifully packaged and thoughtfully curated. My friend loved it!”

  • Nathan K.

    “The perfect self-care gift—I wanted to keep it for myself.”

  • Maddie S.

    “Shipped so quickly and looked like something from a boutique spa.”