Thoughtfully curated, with care
Curated for Everyday Calm
Primrose & Elm curates natural, beautifully made essentials designed to bring calm into everyday rituals. From self-care and home to small indulgences meant for gifting, each piece is chosen with intention, simplicity, and warmth.
Take a breath, then explore what feels right.
Share a Little Love
Small gestures, big meaning. Find charming gifts for partners, friends, and the people who make life sweeter.
Best Sellers
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Natural Bath Bomb Gift Set with Essential Oils – 12 Large Bombs, Personalization Available
Regular price From $69.00 USDRegular price$0.00 USDSale price From $69.00 USD -
Vegan Skincare Serum Bundle – Natural Glow & Hydration Set
Regular price $88.00 USDRegular price$0.00 USDSale price $88.00 USD -
Beard Wash Bar Bundle (5-Pack)–Natural Beard Soap for Men
Regular price $54.00 USDRegular price -
Bulk Natural Vegan Bath Bombs 100 Count Handmade Essential Oil Mix
Regular price $690.00 USDRegular price
The Primrose Edit
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A Simple Evening Wind-Down Ritual (10 Minutes)
A gentle, repeatable wind-down routine to help your body and mind shift into rest, without turning it into a whole project.
A Simple Evening Wind-Down Ritual (10 Minutes)
A gentle, repeatable wind-down routine to help your body and mind shift into rest, without turning it into a whole project.
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The Two-Minute Reset That Works Anywhere
A simple two-minute ritual to calm your nervous system and reset your day, no special tools needed.
The Two-Minute Reset That Works Anywhere
A simple two-minute ritual to calm your nervous system and reset your day, no special tools needed.
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Every day Self-Care for Quiet Moments
Simple, cozy rituals you can do in 5 to 15 minutes. No perfection needed, just small moments that help you feel better today.
Every day Self-Care for Quiet Moments
Simple, cozy rituals you can do in 5 to 15 minutes. No perfection needed, just small moments that help you feel better today.
Jewelry That Shines with Purpose
Discover handcrafted pieces that balance elegance and sustainability. Our jewelry collection features hypoallergenic, skin-safe designs made with 18K gold plating and recycled materials—perfect for everyday beauty or meaningful gifting.
Soak. Relax. Repeat.
This ultra-lush bath bomb set includes 11 beautifully scented fizzies—plus a bonus bomb! All-natural, skin-loving, and gift-ready.
Beard Care, Naturally
5-Pack Beard Wash Bar Bundle
Treat his beard to the care it deserves. This handcrafted set includes five all-natural beard wash bars that cleanse without stripping, leaving hair soft, healthy, and subtly scented. The perfect gift for bearded gents who appreciate high-quality, eco-conscious grooming.
Turn Showers into Spa Moments
Aromatherapy Shower Steamers Gift Set
Infused with essential oils, these fragrant shower fizzies transform any shower into a calming ritual. A thoughtful gift or personal indulgence for anyone who craves spa-like serenity without the bathtub.
Nourish & Renew
5 Botanical Serums for Radiant Skin
This curated bundle features five powerful serums made with skin-loving botanicals. Whether you’re targeting hydration, brightening, or firming—each bottle is a step toward your most luminous glow. A beautiful gift or a complete self-care upgrade.