Our Story

Welcome to Primrose & Elm — where curated style meets conscious living.

Born from a love of simplicity, wellness, and thoughtful gifting, Primrose & Elm is your destination for sustainable, beautifully designed goods. From luxurious self-care bundles to cozy home accents and chic wellness accessories, every piece is intentionally selected to bring ease, joy, and elegance to your everyday.

We believe in doing more with less — which is why our collections feature small-batch items with eco-friendly packaging, minimalist vibes, and a touch of natural charm. Whether you’re treating yourself or sending a meaningful gift, you’ll find pieces here that feel personal, elevated, and made with care.

Proudly woman-owned and run with heart, we’re here to help you celebrate life’s little luxuries — mindfully.