Welcome to Primrose & Elm—A More Mindful Way to Gift + Live

Welcome to Primrose and Elm.

We are here for the quiet moments and the meaningful ones. Thoughtful gifts, cozy comforts, and simple rituals that help everyday life feel a little more intentional.

What you will find here

• Curated gift ideas for the people you love (including you)
• Calm, cozy self-care favorites for home and daily rituals
• Seasonal collections, new arrivals, and behind-the-scenes updates

Start here

• Shop Best Sellers
• Browse Gifts
• Read Everyday Self-Care

Thank you for being here. I am so glad you found us.